Ethical AI Policy

Our work is powered by technology, guided by human judgement, and grounded in ethical responsibility.

1. Our Commitment

We honour five core principles:
Respect. Consent. Integrity. Transparency. Privacy.

These guide every decision, every creation, every outcome.

2. Responsible Creation

AI is a tool — not a voice.
Every piece produced through AI is directed, curated, and edited by our creative team to ensure quality, authenticity, and artistic coherence.

3. What We Do Not Create

We refuse to produce content that:

Manipulates identity
Fabricates endorsements
Spreads misinformation
Harms, discriminates, or deceives
Uses likeness without permission

Creativity must elevate — never exploit.

4. Transparency With Every Client

We are open about what AI can and cannot do.
Variations, interpretations, and artistic nuances are part of the process — and part of the beauty.

5. Image Data & Storage

Any images shared for reference are:

Kept strictly private
Used only for the project
Never fed into AI training
Deleted upon request

This is our standard, not an exception.